Reverse advent calendar 2020


What is a reverse Advent calendar?

With a standard Advent calendar you open a window or door each day during the first 24 days of December. Though traditionally you’d just see a picture behind that window, you’ll now get everything from chocolate and toys for the kids, through to beer and cheese for adults.

A reverse Advent calendar is different in two very important ways. First, it switches it so that rather than taking something each day, you put something in. 

Secondly, We plan to use these boxes in January as it’s our toughest month of the calendar year. 

How to take part

It’s really easy and anyone can do it!

At it’s most basic, you just find a box or two and add your 24 items to it throughout the month. 

If you want to help more, it’s great to tell friends, family and colleagues you’re taking part.

The next level is to share your progress on social media (do use the hashtag #FoodbankAdvent).

Why put something in each day?

The Foodbank reverse advent campaign isn’t just about encouraging people to donate food to their local foodbank.

It’s also about raising awareness. First about food poverty, and second about how to help.

If you are sharing your progress each day throughout the month (on social media or just with friends), it helps keep the campaign in people’s minds – and hopefully encourages more people to join in.

Plus, it keeps the cause fresh in your own mind each day, rather than just a one-off gesture.

Practically, it’s probably easiest to buy items in one go or once a week rather than going to the shop every day – especially since the new lockdown measures encourage us to stay home more. But that shouldn’t stop you from following the reverse advent system.

We have put the times on the calendar as these are what are most commonly used meaning we’re always running out. We will post regular stock updates of what we need but we can assure you that we have a Foodbank backup unit that is full to the brim of Baked beans, Tinned tomatoes, Soup and pasta, so please consider the items that we have suggested.

You might want to add in a few equivalents for those with dietary requirements – just remember it needs a really good use by date.

Whilst we’re eternally grateful for everything that we receive, we can’t accept any home-made or half-open items and please remember our food parcels are planned around what meals are going to be eaten each day so we think twice before adding any unusual items such as olives or pickled beetroot!

You might want to include one or two festive items, but some of the food you donate might not be handed out until January. 

Click here to see our full reverse advent calendar items:



Doorstep Christmas Carols

We have been asked to help promote an event ‘Carols on the Doorstep’ which started in Shrewsbury and is looking as though it might have national traction, in the same way as ‘Clap for Carers’, raising money for Shrewsbury Food Hub, Shropshire Mind, Telford Crisis Support Network and Age Concern Telford & Wrekin.

The organisers (My Shrewsbury Magazine and Shropshire Festivals) are inviting people to stand on their doorsteps and sing together, in time to a backing track which will be broadcast by BBC Radio Shropshire – on Weds, Dec 16th from 6-7pm.

They will be putting words and sheet music on their website – and have asked us we can help encourage people to join in too (from their own doorsteps, in household bubbles only – no gatherings!) to help boost the atmosphere where you live and get friends and neighbours involved.

Please spread the word and share the flyer whenever you see it on social media!

Localgiving £1m fund!


From 10:00 on Tuesday 27th October 2020 until this fund runs out, donations will be matched in-line with the terms of the campaign below.

The £1m Coronavirus Fund will work in two stages:

Between 10:00 on 27th October 2020 and 09:59 on 3rd November 2020 each donor can have their donations matched up to £75 – a charity can benefit from an unlimited number of matched donations.

Between 10:00 on 3rd November 2020 and 12:00 on the 9th November 2020 each donor can have their donations matched up to £5,000 – a charity can benefit from an unlimited number of matched donations.

Please click the link below and help us to make a difference during this difficult time.

Wellington Rotary club support

The Rotary Club of Wellington (Shropshire) have been supporting Telford’s Foodbank ever since it began nearly 8 years ago.

We exist to make sure that no-one need go without the essentials they need to keep themselves and their families clean, clothed, warm, fed & healthy. 

The total overall contributions made by Wellington rotary since the start of lockdown comes to a total of £3373.50 plus £187.50 in food donations.

With extra financial support we are able to keep up with our PPE supplies to keep our team safe,  make the hub a safe space for visitors, keep our vehicles on the road and running costs of food storage and distribution just to name a few examples.

Since lockdown back in March our project has distributed 3044 food parcels, fed 6185 adults and children, and has provided over 55,665 meals.



Foodbank referrals increase for the first time since May

Telford Crisis Support Foodbank data for September showed an increase in demand for the first time since May 2020. 

The Foodbank gave out 300 food parcels on average in June, July & August as well as an average number of 5500 meals provided across the three previous months

However for September the 300 food parcel monthly average increased by 75 and meals provided increased to nearly 7000 which is an increase of 29%

In spite of the increase in referrals, the reasons behind those needing support has stayed the same. Our data shows more and more people claiming or making new claims for universal credit but are expressing a shortfall in benefits as their cause of crisis.

These are just a few examples of what may lead to a shortfall in Benefits..

  • Reduction now children have moved out
  • Repayments to landlord
  • Payment plan for arrears which is now too high to manage having lost employment
  • Tax credits stopped
  • Unexpected bills and school uniform costs

As we close in on the end of 2020 there are many factors that could cause a sudden spike in referrals such as increased unemployment, homelessness when/if the landlord eviction ban is lifted and the possibility of increased coronavirus cases leading to a local lockdown.

Advice and guidance for anyone struggling through this difficult time can found via Citizens Advice, Helping Hands out of Hardship, Mind for mental health support and Thrive Telford.

See below for further information